• August 2012

      Millennials, News, and Social Media

      Is News Engagement a Thing of the Past?

      by Paula M. Poindexter

      Why doesn’t the Millennial Generation embrace news as its grandparents’ generation did? Who or what is responsible for the rejection of news by this generation born between the early 1980s and late 1990s? Is Millennial enthusiasm for social media related

    • August 2016

      News for a Mobile-First Consumer

      by Paula M. Poindexter

      The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced

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