Petula Chaplin Rights Agency
Petula Chaplin is a UK based International Sales and Rights Agent. Please contact her at petulachaplin@aol.com
View Rights PortalYour Search Results
-
Promoted Content
Business, Economics & LawJune 2016Creating Experience Value in Tourism
by Peter Björk, Nina K Prebensen, Prakash Chathoth, Joseph S Chen, M. Joseph Sirgy, Muzaffer Uysal, Graham M S Dann, Tove I. Dahl, Lidia Andrades Caldito, Haywantee Ramkissoon, Vincent Magnini, Øystein Jensen, Line Mathisen, Akan Yanik, Tor Korneliussen, Xiaojuan Yu, Bruce Prideaux, Lena Mossberg, Ossi Pesämaa, Young-Souk Lee
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. ; This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. ; I: Preface1: Co-creation of Tourist Experience: Scope, Definition and Structure2: Dynamic Drivers of Tourist Experiences3: Tourist Experience Value: Tourist Experience and Life Satisfaction4: Conceptualization of Value Co-creation in the Tourism Context5: Why, Oh Why, Oh Why, Do People Travel Abroad?6: Revisiting Self-congruity Th eory in Travel and Tourism7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest8: Co-creation of Experience Value: A Tourist Behaviour Approach9: Authenticity as a Value Co-creator of Tourism Experiences10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions12: Storytelling in a Co-creation Perspective13: Tourist Information Search: A DIY Approach to Creating Experience Value14: Co-creation of Value and Social Media: How?15: Prices and Value in Co-produced Hospitality and Tourism Experiences16: Value Creation: A Tourism Mobilities Perspective17: Guide Performance: Co-created Experiences for Tourist Immersion18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach19: Challenges and Future Research Directions
-
Promoted Content
Business, Economics & LawMarch 2017Arctic Tourism Experiences
Production, Consumption and Sustainability
by Young-Sook Lee, David Weaver, Nina K Prebensen
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery
-
Trusted Partner
Business, Economics & LawNovember 2020Tourism in Development: Reflective Essays
by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson
This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.
-
Trusted Partner
Business, Economics & LawDecember 2021Creating Experience Value in Tourism
by Nina K Prebensen, Joseph S Chen, Muzaffer Uysal
-
Trusted Partner
-
Trusted Partner
Tourism industryJuly 2014Creating Experience Value in Tourism
by Edited by Nina K Prebensen, Joseph S Chen, Muzaffer Uysal.
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.
-
Trusted Partner
September 2019Conga Line on the Amazon
by David Myles Robinson
David Myles Robinson was eight years old when he first got hooked on travel. Since then, he’s seen most of the world—all its continents plus, he laments, “far too many places where travel is now off-limits.”After a lifetime of visiting near and far, in heat and in cold, in comfort and in danger, Robinson has put it all together now in this unique collection of the varied travel adventures he’s found—and the lessons he’s learned from them. A Fellini-esque view of the Amazon, a Mercedes caravan to Istanbul, Jane Goodall's amazing chimps—just part of a travel trunk full of experiences guaranteed to keep you seesawing from “Boy, I'd love to do that" to “Sure glad it was him, not me.”In Conga Line on the Amazon, Robinson brings to his first travel book the same gift for intriguing narrative and sharp characterization that has won praise for his six highly successful novels. Some of his tales may be for the strong of heart, but they’re all for the reader with a yen to be entertained by one intrepid man’s adventures and misadventures exploring the strange and wonderful world we live in.
-
Trusted Partner
Business, Economics & LawApril 2017Rural Tourism and Enterprise
Management, Marketing and Sustainability
by Ade Oriade, Peter Robinson
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
-
Trusted Partner
Technology, Engineering & AgricultureApril 2017Fish Viruses and Bacteria
Pathobiology and Protection
by Patrick T K Woo, Rocco C Cipriano
Taking a disease-based approach, Fish Viruses and Bacteria: Pathobiology and Protection focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. The book covers well-studied, notifiable piscine viruses and bacteria, including new and emerging diseases which can become huge threats to local fish populations in new geographical regions if transported there via infected fish or eggs. A concise but thorough reference work, this book: - Covers key viral and bacterial diseases of notable fish species; - Reviews major well-established piscine pathogens as well as new, emerging and notifiable diseases; and - Contains the most up-to-date research contributed by a team of over fifty world experts. An invaluable bench book for fish health consultants, veterinarians and all those wanting instant access to information, this book is also a useful textbook for students specializing in fish health and research scientists initiating fish disease research programmes. ; Taking a disease-based approach, this book focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. It covers well-studied, notifiable piscine viruses and bacteria, including new and emerging diseases. ; 1: Infectious Pancreatic Necrosis Virus, Arun K. Dhar, Scott LaPatra, Andrew Orry and F.C. Thomas Allnutt 2: Infectious Haematopoietic Necrosis Virus, Jo-Ann C. Leong and Gael Kurath 3: Viral Haemorrhagic Septicaemia Virus, John S. Lumsden 4: Epizootic Haematopoietic Necrosis and European Catfish Virus, Paul Hick, Ellen Ariel and Richard Whittington 5: Oncogenic Viruses: Oncorhynchus masou Virus and Cyprinid Herpesvirus, Mamoru Yoshimizu, Hisae Kasai, Yoshihiro Sakoda, Nanako Sano and Motohiko Sano 6: Infectious Salmon Anaemia, Knut Falk and Maria Aamelfot 7: Spring Viraemia of Carp, Peter Dixon and David Stone 8: Channel Catfish Viral Disease, Larry A. Hanson and Lester H. Khoo 9: Largemouth Bass Viral Disease, Rodman G. Getchell and Geoffrey H. Groocock 10: Koi Herpesvirus Disease, Keith Way and Peter Dixon 11: Viral Encephalopathy and Retinopathy, Anna Toffan 12: Iridoviral Diseases: Red Sea Bream Iridovirus and White Sturgeon Iridovirus, Yasuhiko Kawato, Kuttichantran Subramaniam, Kazuhiro Nakajima,Thomas Waltzek and Richard Whittington 13: Alphaviruses in Salmonids, Marius Karlsen and Renate Johansen 14: Aeromonas salmonicida and A. hydrophila, Bjarnheidur K. Gudmundsdottir and Bryndis Bjornsdottir 15: Edwardsiella spp., Matt J. Griffin, Terrence E. Greenway and David J. Wise 16: Flavobacterium spp.: F. psychrophilum, F. columnare and F. branchiophilum, Thomas P. Loch and Mohamed Faisal 17: Francisella noatunensis, Esteban M. Soto and John P. Hawke 18: Mycobacterium spp., David T. Gauthier and Martha W. Rhodes 19: Photobacterium damselae, John P. Hawke 20: Piscirickettsia salmonis, Jerri Bartholomew, Kristen D. Arkush and Esteban M. Soto 21: Renibacterium salmoninarum, Diane G. Elliott 22: Streptococcus iniae and S. agalactiae, Craig A. Shoemaker, De-Hai Xu and Esteban M. Soto 23: Vibriosis: Vibrio anguillarum, V. ordalii and Aliivibrio salmonicida, Alicia E. Toranzo, Beatriz Magariños and Ruben Avendaño-Herrera 24: Weissella ceti, Timothy J. Welch, David P. Marancik and Christopher M. Good 25: Yersinia ruckeri, Michael Ormsby and Robert Davies
-
Trusted Partner
Business, Economics & LawMay 2017Mass Tourism in a Small World
by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson
This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future
-
Trusted Partner
Business, Economics & LawAugust 2017Visitor Experience Design
by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
-
Trusted Partner
July 2021International Division of the Young Communist Party 1·Iron Fists
by Zhou Fei,Song Chunhua
International Division of the Young Communist Party is a long novel about young people's growth created against the historical background of the establishment and development of the Young Communist International Division of the Chinese Workers and Peasants Red Army during the Second Domestic Revolutionary War. The work is in four volumes, using a combination of reality and fiction, with the growth of fictional teenage heroes such as Yin Jie as the main line, interspersed with Chen Guang, Xiao Hua and other typical characters of the International Division of the Young Communist Party, to tell the glorious revolutionary history of this period. These teenage heroes were enthusiastic, resourceful, brave, decisive and righteous, and made outstanding contributions to the cause of national and ethnic liberation.
-
Trusted Partner
Science & MathematicsNovember 2020Techniques for Work with Plant and Soil Nematodes
by Roland N Perry, David J Hunt, Sergei A Subbotin
Techniques for Work with Plant and Soil Nematodes is an up-to-date, comprehensive book covering the practicalities of working with and studying soil and plant nematodes. Written by an international team of experts, this book is highly illustrated and provides thorough coverage of methods whilst allowing for relevant information to be located quickly. It includes the fundamental traditional techniques and new methodologies, covering: sampling; extraction; estimating numbers; handling, fixing, staining, mounting; culturing techniques; figure preparation, measurement and image processing; electron microscopy techniques; behavioural and physiological assays; and cytogenetic, biochemical and molecular biology techniques. This book is an essential resource for anyone involved in plant nematology needing to refer to a readily available methodology standard, including students of nematology and parasitology, university lecturers and researchers, diagnostic laboratories, and quarantine and advisory service personnel. It provides a much needed compendium of the spectrum of information needed to work with these microscopic organisms.
-
Trusted Partner
July 2021International Division of the Young Communist Party 3·Turning Iron to Steel
by Zhou Fei,Song Chunhua
International Division of the Young Communist Party is a long novel about young people's growth created against the historical background of the establishment and development of the Young Communist International Division of the Chinese Workers and Peasants Red Army during the Second Domestic Revolutionary War. The work is in four volumes, using a combination of reality and fiction, with the growth of fictional teenage heroes such as Yin Jie as the main line, interspersed with Chen Guang, Xiao Hua and other typical characters of the International Division of the Young Communist Party, to tell the glorious revolutionary history of this period. These teenage heroes were enthusiastic, resourceful, brave, decisive and righteous, and made outstanding contributions to the cause of national and ethnic liberation.
-
Trusted Partner
The ArtsOctober 20174 saints in 3 acts
A snapshot of the American avant-garde in the 1930s
by Patricia Allmer, John Sears
Four Saints in Three Acts by Gertrude Stein and Virgil Thomson was a major avant-garde phenomenon of the 1930s, an experimental opera that nonetheless achieved remarkable popular success. Photography was a key element of that success, but its complex roles in the construction, representation and dissemination of the opera have hitherto received little critical attention. The photographic recording of the all-African American cast in particular affords a unique insight into the complexities of Four Saints in relation to the Harlem Renaissance and the New York avant-gardes of the time. This book, published in collaboration with The Photographers' Gallery, London, presents a wide selection of photographs of the cast, performances, and other material - many images reproduced for the first time - alongside essays by an international range of scholars exploring different aspects of the opera, including dance, fashion, music, and avant-garde writing, as well as photography.
-
Trusted Partner
Business, Economics & LawJanuary 2018Special Interest Tourism
Concepts, Contexts and Cases
by Carol Southall, Lynn Minnaert, Nazia Ali, Ade Oriade, Allan Watson, Glen Croy, Ralf C Buckley, Dallen J Timothy, Steven Rhoden, Alison Caffyn, Richard Benfield, Cheng-Fei Lee, Sheela Agarwal, Graham Busby, Rong Huang
Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. With a clear, user-friendly structure, the book: -Links theoretical frameworks to clear practical applications. -Reviews key emerging issues for tourism relating to families and faith, the performing arts, active and passive pursuits, therapeutic leisure and travelling. -Includes contributions and case studies from international academics and practitioners to give a truly global overview. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.
-
Trusted Partner
-
Trusted Partner
July 2021International Division of the Young Communist Party 2·Young Heros
by Zhou Fei,Song Chunhua
International Division of the Young Communist Party is a long novel about young people's growth created against the historical background of the establishment and development of the Young Communist International Division of the Chinese Workers and Peasants Red Army during the Second Domestic Revolutionary War. The work is in four volumes, using a combination of reality and fiction, with the growth of fictional teenage heroes such as Yin Jie as the main line, interspersed with Chen Guang, Xiao Hua and other typical characters of the International Division of the Young Communist Party, to tell the glorious revolutionary history of this period. These teenage heroes were enthusiastic, resourceful, brave, decisive and righteous, and made outstanding contributions to the cause of national and ethnic liberation.
-
Trusted Partner
Business, Economics & LawDecember 2017Tour Operators and Operations
Development, Management and Responsibility
by Jacqueline Holland, David Leslie
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.
-
Trusted Partner
Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
