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      • AITBS Publishers India

        We are one of the leading publishers in India dealing in more than 400 titles. We are well reputed for publishing quality books mainly in Medical, Nursing, Pharmacy, Dentistry, Dictionaries, Management, Economics, Mathematics, Engineering and English Literature. We have published many good books authored by learned and eminent Indian authors. We sell and purchase reprint rights. Our aim is to publish good books, useful for students, colleges, professional institutes and public libraries.

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        Humanities & Social Sciences
        May 2018

        Etiquette Culture of the Miao Minority in Lvdongshan

        by Liang Yuanxin

        The etiquette culture of the Miao minority in Lvdongshan area is the unique culture that is passed down from generation to generation in a special way. It is widely used in cultural activities of the Miao people in this area, and records the origin and development of the world in the eyes of the Miao people, along with the history of the changes of the Miao minority. It also reflects Miao people's recognition of the universe and the aesthetics of etiquette in daily life. This book is the collection of the etiquette culture of Miao minority in Lvdongshan area that shows the communication need in any occasions. The works adopt various forms of rhetoric like parallelism and are arranged according to the unique logic of the Miao ethnic group in Lv Dongshan. All the works, as you see, are to express good wishes and expectation for future life.

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        Humanities & Social Sciences
        February 2017

        Servants of the empire

        The Irish in Punjab 1881–1921

        by Patrick O'Leary, Andrew Thompson, John M. MacKenzie

        Punjab, 'the pride of British India', attracted the cream of the Indian Civil Service, many of the most influential of whom were Irish. Some of these men, along with Irish viceroys, were inspired by their Irish backgrounds to ensure security of tenure for the Punjabi peasant, besides developing vast irrigation schemes which resulted in the province becoming India's most affluent. But similar inspiration contributed to the severity of measures taken against Indian nationalist dissent, culminating in the Amritsar massacre which so catastrophically transformed politics on the sub-continent. Setting the experiences of Irish public servants in Punjab in the context of the Irish diaspora and of linked agrarian problems in Ireland and India, this book descrides the beneficial effects the Irish had on the prosperity of India's most volatile province. Alongside the baleful contribution of some towards a growing Indian antipathy towards British rule. Links are established between policies pursued by Irishmen of the Victorian era and current happenings on the Pakistan-Afghan border and in Punjab.

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        THE POLITICS OF HATE – A Piercing Insight into American Politics

        by HUGO N. GERSTL

        America is being systematically destroyed – not by terrorists from without, but by vested interests from within! It’s being destroyed by politicians, talk show hosts, media moguls, and populist rabble rousers who seek to preserve their “territory” at any cost – by obstructing the passage of beneficial laws, by scandalous lies and accusations, by negative campaigning, and by gratuitous insults. These “saviors” pose absolutely no constructive ideas of their own to resolve the morass in which our country now finds itself. The politicians think no further than getting themselves elected or re-elected. The lure of $100,000 in lecture fees is a powerful aphrodisiac. The lure of power is an even greater aphrodisiac. Politicians, fearmongers, “talking heads,” and captains of industry revel in their fame, their glory, and their self-styled wisdom when the country is in greater debt than any other nation in history, and when we are more and more quickly slipping toward becoming a third world nation each year. If the public starts putting two and two together, the answer should come out “four.” But so far, the “average” American can still be led to believe that 2+2 equals whatever number the spin masters want to make it. What is even worse, more than 40% of Americans are buying into the politics of fear, dissension, and abuse without stopping for even a moment to consider exactly what these political hatemongers are offering in exchange for turning one faction out and securing the benefits of power for themselves. But regardless of political infighting or outfighting, what we are doing is akin to two fleas fighting over who owns the dog. We don’t seem to realize that we have run out of time and money; that we no longer have the luxury of political gamesmanship and needless, stupid bickering. While this timely book points the finger at who’s to blame, it also goes one step further and tells how America, the most powerful nation on earth, can take back control of its destiny and cure its own disease!   HUGO N. GERSTL earned a degree in political science and history at UCLA, then went on to graduate from the UCLA School of Law. He turned down an invitation to run for Congress on the Republican ticket as it meant running against his friend and fellow-lawyer, Leon Panetta, who was just finishing his first term in Congress. Gerstl has been a nationally known trial lawyer for forty-six years and remains eternally optimistic about the resilience of the American people. An English eBook Edition was published in fall 2012 by Samuel Wachtman's Sons  INC., C.A. 454 pages, 15x22.5cm

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        Microbiology (non-medical)
        January 1987

        Rhytismataceae of the Indian Subcontinent

        by D W Minter

        Mycological paper on the Rhytismataceae of the Indian Subcontinent.

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        Humanities & Social Sciences
        December 2017

        Selected Works of Culture and History in Hunan

        Volume 5

        by Hunan Research Institute of Culture and History

        The book is divided into several parts, such as the study of Hunan culture, historical stories, Hunan famous characters, folk customs, appreciation of scenery in Hunan, Hunan art and literature, etc., to show Hunan's history, culture and events from different perspectives. The book is supported with theories, historical materials, and also is of interest. It is of positive significance to the advancement of the research and development of Hunan culture.

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        Picture storybooks
        May 2016

        Eye Spy Indian Art

        by Ritu Khoda, Vanita Pai

        The book introduces young readers to Indian modern art in a fun and engaging manner. This enriching activity-led book traces the development of modern art history from Pre-independence and unfolds in eight sections that feature prominent artists or styles under the various art movements.

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        Humanities & Social Sciences
        March 2017

        Silk and empire

        by Brenda King

        In this book, Brenda M. King challenges the notion that Britain always exploited its empire. Creativity, innovation and entrepreneurship were all part of the Anglo-Indian silk trade and were nurtured in the era of empire through mutually beneficial collaboration. The trade operated within and without the empire, according to its own dictates and prospered in the face of increasing competition from China and Japan. King presents a new picture of the trade, where the strong links between Indian designs, the English silk industry and prominent members of the English the arts and crafts movement led to the production of beautiful and luxurious textiles. Lavishly illustrated, this book will be of interest to those interested in the relationship between the British Empire and the Indian subcontinent, as well as by historians of textiles and fashion.

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        Technology, Engineering & Agriculture
        November 2018

        Reorienting Indian Agriculture

        Challenges and Opportunities

        by Raj S. Paroda

        The Green Revolution of the mid-1960s and subsequent agricultural revolutions gave unprecedented gains in production, and halved the incidences of poverty and hunger. However, a growing world population, climate change bring new challenges alongside second-generation problems of the Green Revolution such as: decline in factor productivity, soil degradation, imbalanced use of nutrients, costly inputs, depletion of groundwater table, chemical contamination of food and feed as well as decline in farm income. This book sketches a journey from green to an evergreen revolution and India's ability to face those challenges through harnessing the best technologies and blending them with rich traditional knowledge. This book outlines the agricultural scenario in India, and the multiple revolutions, and the reorienting of agricultural research for development, productivity and productions, including potential and possibilities of promoting GM crops. Genetic resources and natural resource management, and the role of seed sector in Indian agriculture are analysed. Chapters consider climate smart agriculture, innovation in extension systems for efficient transfer of technology, empowering women and attracting youth in agriculture and the policy reforms to achieve these goals.

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        Humanities & Social Sciences
        July 2016

        The American bomb in Britain

        by Ken Young

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        Humanities & Social Sciences
        March 2017

        Jute and empire

        by Andrew Thompson, John M. MacKenzie, Gordon Stewart

        Dundee had an interesting role to play in the jute trade, but the main player in the story of jute was Calcutta. This book follows the relationship of jute to empire, and discusses the rivalry between the Scottish and Indian cities from the 1840s to the 1950s and reveals the architecture of jute's place in the British Empire. The book adopts significant fresh approaches to imperial history, and explores the economic and cultural landscapes of the British Empire. Jute had been grown, spun and woven in Bengal for centuries before it made its appearance as a factory-manufactured product in world markets in the late 1830s. The book discusses the profits made in Calcutta during the rise of jute between the 1880s and 1920s; the profits reached extraordinary levels during and after World War I. The Calcutta jute industry entered a crisis period even before it was pummelled by the depression of the 1930s. The looming crisis stemmed from the potential of the Calcutta mills to outproduce world demand many times over. The St Andrew's Day rituals in Calcutta, begun three years before the founding of the Indian Jute Mills Association. The ceremonial occasion helps the reader to understand what the jute wallahs meant when they said they were in Calcutta for 'the greater glory of Scotland'. The book sheds some light on the contentious issues surrounding the problematic, if ever-intriguing, phenomenon of British Empire. The jute wallahs were inextricably bound up in the cultural self-images generated by British imperial ideology.

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        Humanities & Social Sciences
        March 2017

        The language of empire

        Myths and metaphors of popular imperialism, 1880-1918

        by Robert Macdonald

        The debate about the Empire dealt in idealism and morality, and both sides employed the language of feeling, and frequently argued their case in dramatic terms. This book opposes two sides of the Empire, first, as it was presented to the public in Britain, and second, as it was experienced or imagined by its subjects abroad. British imperialism was nurtured by such upper middle-class institutions as the public schools, the wardrooms and officers' messes, and the conservative press. The attitudes of 1916 can best be recovered through a reconstruction of a poetics of popular imperialism. The case-study of Rhodesia demonstrates the almost instant application of myth and sign to a contemporary imperial crisis. Rudyard Kipling was acknowledged throughout the English-speaking world not only as a wonderful teller of stories but as the 'singer of Greater Britain', or, as 'the Laureate of Empire'. In the last two decades of the nineteenth century, the Empire gained a beachhead in the classroom, particularly in the coupling of geography and history. The Island Story underlined that stories of heroic soldiers and 'fights for the flag' were easier for teachers to present to children than lessons in morality, or abstractions about liberty and responsible government. The Education Act of 1870 had created a need for standard readers in schools; readers designed to teach boys and girls to be useful citizens. The Indian Mutiny was the supreme test of the imperial conscience, a measure of the morality of the 'master-nation'.

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        Humanities & Social Sciences
        March 2017

        The harem, slavery and British imperial culture

        Anglo-Muslim relations in the late nineteenth century

        by Diane Robinson-Dunn

        This book focuses on British efforts to suppress the traffic in female slaves destined for Egyptian harems during the late-nineteenth century. It considers this campaign in relation to gender debates in England, and examines the ways in which the assumptions and dominant imperialist discourses of these abolitionists were challenged by the newly-established Muslim communities in England, as well as by English people who converted to or were sympathetic with Islam. While previous scholars have treated antislavery activity in Egypt first and foremost as an extension of earlier efforts to abolish plantation slavery in the New World, this book considers it in terms of encounters with Islam during a period which it argues marked a new departure in Anglo-Muslim relations. This approach illuminates the role of Islam in the creation of English national identities within the global cultural system of the British Empire. This book would appeal to those with an interest in British imperial history; Islam; gender, feminism, and women's studies; slavery and race; the formation of national identities; global processes; Orientalism; and Middle Eastern studies.

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        The Arts
        January 2019

        Spanish cinema 1973–2010

        Auteurism, politics, landscape and memory

        by Maria M. Delgado, Robin Fiddian

        This collection offers a new lens through which to examine Spain's cinema production following the isolation imposed by the Franco regime. The seventeen key films analysed in the volume span a period of 35 years that have been crucial in the development of Spain, Spanish democracy and Spanish cinema. They encompass different genres (horror, thriller, melodrama, social realism, documentary), both popular (Los abrazos rotos/Broken Embraces, Vicky Cristina Barcelona) and more select art house fare (En la ciudad de Sylvia/In the City of Sylvia, El espíritu de la colmena/Spirit of the Beehive) and are made in English (as both first and second language), Basque, Castilian, Catalan and French. Offering an expanded understanding of 'national' cinemas, the volume explores key works by Guillermo del Toro and Lucrecia Martel alongside an examination of the ways in which established auteurs (Almodóvar, José Garci, Carlos Saura) and younger generations of filmmakers (Cesc Gay, Amenábar, Bollaín) have harnessed cinematic language towards a commentary on the nation-state. The result is a bold new study of the ways in which film has created new prisms that have determined how Spain is positioned in the global marketplace.

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        Literature & Literary Studies
        March 2001

        Beginning ethnic American literatures

        by Helena Grice, Peter Barry, Candida Hepworth, John McLeod, Maria Lauret, Martin Padget, Annete Musker

        Since the late 1960s, American literature has been revitalised by the work of writers such as Toni Morrison, Sherman Alexie, Sandra Cisneros and Maxine Hong Kingston. An introduction to the study of ethnic American fictions organised into four sections, each written by a specialist in the fields of African American, Asian American, Chicano/a and native American literature. Writers are discussed in their cultural/political contexts and literary traditions (rather than as exceptions or as individuals, or on a generic basis). The book highlights common themes in ethnic writing as well as specificities, and has extensive suggestions for further reading as well as a critical introduction regarding the concept of 'ethnic writing'. No competing titles - there are no textbooks, no beginners' books nor any systematised combination of ethnic fictions such as this - only edited collections on each area. ;

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