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      • Trusted Partner
        Animal breeding
        May 1999

        Equine Artificial Insemination

        by Mina C G Davies Morel

        Research into equine artificial insemination has recently expanded with increasing horse numbers, the developing leisure interest in horse riding and the realisation of the economic advantages of artificial insemination. This book provides a detailed reference book on the subject and covers its historical development, relevant equine physiology, current practices and future possibilities. It is extensively referenced to allow further reading into specialised areas.

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        The Arts
        July 2024

        Italian graphic design

        Culture and practice in Milan, 1930s-60s

        by Chiara Barbieri

        Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.

      • Trusted Partner
        Business, Economics & Law
        October 2020

        Design Thinking Navigator

        Kartenset zur kreativen Projektarbeit

        by Mayer, Lena; Osann, Isabell; Szymanski, Caroline; Taheri, Mana

        Design Thinking: Solve problems together, user-centered and iterative, develop innovations and have fun doing so! - Practical cards for innovation project work with change of perspective- Consistently customer-oriented and iterative- Targeted use of the maps in project planning and implementation with Design Thinking- Pragmatic, compact and wonderfully descriptive- Suitable for the most diverse questions or problems- With folding poster for targeted use of maps in project planning and decorative at the workplace- From the authors "Design Thinking Quick Start

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        March 2024

        Storytelling: Digital – Multimedial – Artificial

        Methoden und Praxis für Strategie, PR, Marketing, Change und Social Media

        by Kleine Wieskamp, Pia

      • Trusted Partner
        Picture books
        May 2017

        Over the Hill Together

        by Da Chuzhe

        From the fifth year of their marriage, Sumiko had to receive treatment in hospital for the acute pain caused by multiple rheumatoid arthritis. From that time on the disease had seized her. From 1982, Sumiko had to lie in the bed or rely on a wheelchair for the significant dysfunction of the upper limbs and the paralysis of the lower limbs, so she had to let her husband see to her daily life. And Oochuje took care of her basically all by himself unless he had a business trip and he would hire a care worker. This illustrated book elaborately depicts the story between them, including how they met and fell in love with each other during childhood, their daily conversations, their poems as well as their relentless fighting against disease. At the final part of the book, it mainly records the last thirty-three days from December 1997 to January 1998 during which the couple spent together until Sumiko had passed away. The words of the book is selected and the drawings simple yet profound through which one will be deeply touched for the deep and unchangeable love. “Over the hill” in common sense is an expression for death, but it means a whole new world for Oochuje and Sumiko where they would also walk side by side. Their love and cherish for each other was well beyond life and death for they never ceased to bring happiness for each other. And their love story has also enriched the world with pure beauty and wonder of love.

      • Trusted Partner
        December 2015

        Interviews on 523 Project and the Discovery of Artemisinin

        by Youyou TU,etc;Interviewed and compiled by Runhong LI

        On May 23, 1967, Project 523 was started in China.In this huge project, the most significant discovery is artemisinin.Youyou Tu is the very researcher who participated in Project 523.This book has made a comprehensive and systematic review of the history of discovering artemisinin and has made itself the first works keeping complete records of the discovery of artemisinin.

      • Trusted Partner
        Product design
        October 2018

        Creative Souvenirs Design

        by Zhu Yue, Yang Meng

        It is quite significant for the souvenirs for travellers to mould fine figures of tourism and make brands for tourism and promote the development of tourism. The souvenirs for travellers which adopt the people's ideas in particular regions, give expressions to the history of the regions, prolong the folk contradition and make the regional culture be rich and bring forth new ideas. No matter who they are, Whatever they are, famous specialized working men or new hands, they have the same wish to activate the regionous culture, then, improve people's income and raise their consumption. The author of the book collects many concrete examples showing the design of the unique keepsakes by outstanding designers from all over the world into the book. Following the publishment of this book, more and more readers  will suely become better and better designers of tourist souvenirs.

      • Trusted Partner
        March 2023

        Storytelling: Digital – Multimedial –Social – Artificial

        Methoden und Praxis für Strategie, PR, Marketing, Change und Social Media

        by Kleine Wieskamp, Pia

      • Trusted Partner
        February 2024

        Experimental Design and Analysis for Tree Improvement

        by Emlyn Williams, Chris Harwood, Colin Matheson

        This third edition of Experimental Design and Analysis for Tree Improvement provides a set of practical procedures to follow when planning, designing and analysing tree improvement trials. Using many fully worked examples, it outlines how to: design field, glasshouse and laboratory trials; efficiently collect and construct electronic data files; pre-process data, screening for data quality and outliers; analyse data from single and across-site trials; and interpret the results from statistical analyses. The authors address the many practical issues often faced in forest tree improvement trials and describe techniques that will efficiently give conclusive results. The techniques provided are applicable to the improvement of not only trees, but to crops in general. Building on the success of the second edition, this new edition has been fully revised to include the construction of p-rep and spatial designs using the commercially available software package for design generation (CycDesigN). For analysis of the examples, it provides online Genstat and SAS programs and a link to R programs.

      • Trusted Partner
        2018

        The Woman Who Thought Her Husband Was a Doppelganger

        When the brain goes haywire: 36 rare and unusual psychiatric syndromes

        by Monika Niehaus

        The human brain is a wondrous thing, highly complex and highly functional. However, the control centre of our feelings, thoughts and actions can sometimes go out of sync. Some reasons for this are known, such as genetic factors, hormonal effects or trauma. In other cases, we are still in the dark. In an extreme case scenario, the brain may create bizarre delusions – masterful narrations that the people affected fi nd completely conclusive and reasonable. Monika Niehaus has compiled 36 such disorders ranging from love madness and the gourmand syndrome – where gourmet food becomes the purpose of life – to people who desire nothing more than to have their limbs amputated. She tells gripping tales of famous and not so famous cases. With sensitivity and a considerable dose of humour she takes us into the history of art and literature, and presents scientifi c explanations. This fascinating book shows that our brain is a genius – and madness is quite often NOT inexplicable.

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        Business, Economics & Law
        August 2017

        Visitor Experience Design

        by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao

        Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

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        Mind, Body, Spirit

        Your Soul Has a Plan

        Awaken to Your Life Purpose through Your Akashic Records

        by Lisa Barnett

        You were born with a plan that holds sacred contracts, soul talents, and karmic patterns to ensure you fulfill your life purpose. Now is the time to discover it! Get ready to take a journey of self-discovery while embracing the path your soul has laid out for you. With the help of the Akashic Record Keepers, receive answers to questions that, until now, have been unanswerable. In this book, renowned author and wisdom teacher Lisa Barnett addresses:• What a soul plan is• How to identify and heal trauma• The influence of past lives and soul families• How to release confusion and realign with your soul plan• What karmic patterns are, and how they support soul growth• How to move forward with purpose by embracing your soul gifts and talents   In each chapter Lisa shares wisdom from the Akashic Record Keepers, an exercise for reflection, and Akashic healing prayers to help you on your life journey. Break free from old patterns, move forward with purpose in understanding your soul plan, and awaken your inner joy.

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