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      • Business competition

        Get Your Money Where Your Mouth Is

        How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably

        by David R. Portney

        We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.

      • Business & management

        Sales Through Service

        Focus on Service and the Sales will follow: not the other way round

        by Guy Arnold

        Sales through Service is a ‘Sales’ book like no other. It turns the world of ‘sales’ upside down, and align the process with the customers’ REAL needs in the world of the empowered customer, social media and the transparent business. It seeks to drag the world of Sales kicking a screaming from the 19th to the 21st Century in a powerful, easy to read and fun way by applying 4 powerful principles of blindingly obvious common sense and human behaviour at all stages in the process. It’s written in simple, powerful, easy to digest chunks, with Pictures, Exercises and Top Tips at every stage. It follows on from Guy’s 1st book: Great or Poor: reviews of which can be seen here: http://goo.gl/23Yve   This book and process dispels the myths and frustrations from the process of finding, getting and keeping customers, and realigns it to the customer’s point of view, so that the whole process becomes more enjoyable, less frustrating, and much more effective … at all levels and for everyone. It addresses the key question: ‘How can I sell more AND at the same time reduce costs in this scary new world of social media, the transparent business and the empowered customer?’ It empowers non ‘sales people’ to excel in sales without selling anything, using the power of reputation, referral and recommendation. It delivers simple ideas and tools to improve the sales process from both the ‘seller’ and the customer’s point of view at every step of the process. It does this in small easily readable and understandable chunks, that can be actioned immediately at any level for great results. It makes your actions and processes 100% customer focused at every step, so customers are more likely to buy quickly, remain loyal, pay more, buy more, rave about you on social media and recommend what you do to their friends. It is suitable for anyone selling anything at any level, internally or externally, profit making or non profit making, as it is focused on simple powerful principles of common sense … that are so often not common practice! It is especially helpful to people who do not regard themselves as ‘sales people’ or who don’t want to be ‘sales people’ but who would still want more sales for less effort. It covers the whole sales process from marketing, through getting leads, getting decisions and then building loyalty and referrals. The key message is to systematically align everything in your processes and behaviour around the key principles of customer behaviour and needs … and the sales will follow like magic!

      • Technology, Engineering & Agriculture
        May 2013

        Advantage

        A Roadmap for Entrepreneurs and Leaders in The Digital Age

        by Declan Kavanagh

        Advantage is what creates value for your customers and your organisation. By having a focus on advantage and the sources of advantage through the life cycle of a business, whether it is commercial or not for profit ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about “Doing the right things, the right way at the right time” across every aspect of starting, scaling and readjusting a business. Its goal is to help create more high performing organisations.

      • Business & management
        June 2017

        Mustard Seeds, Shovels, & Mountains

        How to Succeed Using Your Physio-Psychic Power

        by J.F. (Jim) Straw

        J.F. (Jim) Straw began his business career when he was nine years old. Since then, his business activities have generated over $500,000,000 in revenues. For the first time, Mr. Straw explains how he used what he calls “Physio-Psychic Power” to achieve such incredible success. If you learn nothing else from this book, learn that information only becomes knowledge when you use it and the information you have used or failed to use in the past is the reason you are where you are today. You can be your best friend — or your worst enemy. No one forces you to be what you are or do what you do (or don’t do). What you have today is a direct result of what you did yesterday. What you will have tomorrow will be a direct result of what you do (or don’t do) today. It’s up to you.

      • Business, Economics & Law
        August 2016

        MBA in a DAY 2.0

        What you would learn at top-tier business schools (if you only had the time!)

        by Steven Stralser PhD

        As an update of the classic business best-seller MBA in a DAY 2.0 provides its readers with a comprehensive, 360degree view of all of the elements critical for organizational and personal leadership success, and it does so in an uncomplicated, jargon-free, easy to understand manner. The reader will be presented fundamental concepts and principles that apply across diverse organizational types, sizes and missions, and, importantly, gain an understanding of the vocabulary of business and, as a result, also gain a personal competitive advantage.

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