Strategies to Enhance Air Force Communication with Internal and External Audiences
A Workshop Report
by Committee on Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop; Air Force Studies Board; Division on Engineering and Physical Sciences; National Academies of Sciences, Engineering, and Medicine
Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains -- air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people.
To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
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National Academies Press
The National Academies Press (NAP) publish the reports of the National Academies of Sciences, Engineering and Medicine. They published more than 200 books a year on a wide range of topics.
View all titlesBibliographic Information
- Publisher National Academies Press
- Publication Date February 2016
- Orginal LanguageEnglish
- ISBN/Identifier 9780309389013
- Publication Country or regionUnited States
- FormatPaperback
- Primary Price 46 USD
- Pages50
- ReadershipProfessional and scholarly
- Publish StatusPublished
- Dimensions11 x 8.5 inches
- Biblio NotesSee 9780309389020 for digital edition
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