Your Search Results

      • Trusted Partner
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

      • Trusted Partner
        September 2021

        Enjoying the Moment

        by Changsha Bank Corporate Culture Construction Committee

        This is a collection of works on the theme of corporate culture. There are four chapters in the book: "Enjoy•Value", "Enjoy•Ecology", "Enjoy•Life", "Enjoy•Culture". The first chapter elaborates the development of Changsha Bank into a big, party building as the soul, management as the foundation, service as the key, love as the beauty, and technology as the first from the three dimensions of management, products and the future. It records the birth and development of Changsha Bank’s products Growth, imaginative business planning, etc.; Chapter 2 shows the steps of Changsha Bank to explore ecological banking, build a financial ecosystem, cross-border brand alliances, openness and win-win, compatibility and inclusiveness; Chapter 3 tells the story of employees' hard work, etc.; The fourth chapter presents the research results of the Changsha Bank’s Corporate Culture Construction Expert Advisory Committee.

      • Trusted Partner
        Business, Economics & Law
        October 2017

        Conflicts, Religion and Culture in Tourism

        by Razaq Raj, Kevin Griffin, Yasin Bilim, Ayesha Chowdhury, Maite Echarri-Chavez, Necmeddin Guney, Tinka Delakorda Kawashima, Katerina Kikilia, Maximiliano E Korstanje, Lourdes Cisneros Mustellier, Dimitrios Mylonopoulos, Moira Polyxeni, Özgür Özer, Balal Qayum, Jan Rája, Manas Ranjan, Sanjeev Singh, Kartikeya Sonker, Rukeya Suleman, Panagiota Vasilopoulou, Pierre Wiktorin

        Conflicts, Religion and Culture in Tourism highlights the role of religious tourism and pilgrimage as a tool for improving cultural relations. Helping to form culture and society worldwide, faith plays a vital part in cross-cultural conflict resolution and opening dialogue across peoples. This book shows how faith and activism can respond to the common challenges of peace making and coexistence both within and among the world's many traditions. The book: - contains diverse empirical research insights on aspects of religious traditions, conflicts and challenges; - presents a range of contemporary case studies, across ancient, sacred and emerging tourist destinations as well as new forms of pilgrimage, faith systems and quasi-religious activities; - provides a global perspective, including contributions from Europe, Asia and the Americas. Conflicts, Religion and Culture in Tourism provides a timely assessment of the increasing linkages and interconnections between religious tourism and secular spaces on a global stage. Written from a multidisciplinary perspective, it provides an invaluable resource for those studying and researching religion, tourism and cultural management.

      • Trusted Partner
        October 2021

        Creative Tourism

        Activating Cultural Resources and Engaging Creative Travellers

        by Nancy Duxbury, Sara Albino, Cláudia Pato de Carvalho

        This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. The book: - Addresses important issues such as local economic benefit, social and collaborative economy, community engagement, social inclusion, youth empowerment, cross-cultural exchange, and responsible travel. - Provides a core, introductory text plus a wide range of cases examining creative tourism development in practice in the following 15 countries: Austria, Brazil, Canada, Colombia, Denmark, Finland, Kenya, Namibia, Portugal, the Netherlands, New Zealand, Slovenia, Spain, Thailand, and the USA. - Includes colour photos, diagrams, text boxes, and call-out quotations throughout to help guide and engage readers. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.

      • Trusted Partner
        Humanities & Social Sciences
        September 2019

        Chinese Tea Culture in Guzhang

        by Xie Hui

        Guzhang County, in western Hunan, is one of the birthplace of Chinese tea culture where several kinds of famous Chinese tea are produced and national industries and technology systems developing tea are set up.   The book focuses on tea culture, and describes how people in Guzhang County realized poverty alleviation as well as lived a better life in the process of planting tea, making tea, and promoting tea. The book is about 120,000 words divided into four chapters: the first chapter introduces the spirit of tea makers through the story of Guzhang "Tea King", history of tea in Guzhang, wishes of tea planters, and the development of tea industry; the second chapter tells the stories of tea makers who manage the tea industry and promote Guzhang tea; the third chapter talks about the innovation and brand of Guzhang tea; the fourth chapter relates how outsiders contributed to the growth of Guzhang.

      • Trusted Partner
        Microbiology (non-medical)
        January 1981

        Studies on Sphaeropsidales in Culture

        Mycological Paper 199, set XI

        by E Punithalingam

        Mycological paper detailing studies on Sphaeropsidales in Culture

      • Trusted Partner
        Literature & Literary Studies
        December 2017

        Research on the Inheritance of Shangshu

        by Qian Zongwu

        The manuscript is composed of 20 papers. It mainly discusses the time when the book of Confucian Classics was written and the variation of the text in the process of inheritance. It was first proposed in the history of the Book of Confucius that the book was written in the late Eastern Han Dynasty or the early Western Jin Dynasty. Wang Suzhu of "Classic Interpretations" and "Yaodian" proposed that Wang Zhu had been artificially modified by the Tang and Song people, which eventually led to Wang Su's ancient script "Shangshu" being completely unrecognizable; the demonstration of Chinese culture from Han and Tang to Ming and Qing has been maintained Strong positive output situation, wide radiation area, great influence; emphasized the current value and modern significance of studying the literature of the Book of Learning, advocated the national strategy of serving the spread of Chinese culture outside the domain, and must use the literature of the Book of Learning outside the domain Ancient Chinese literature established the right to speak Chinese culture and found the correct way and effective method for the spread of Chinese culture outside the region. The manuscript also analyzes the types of foreign texts in Dunhuang's Shangshu and its characteristics.

      • Trusted Partner
        Microbiology (non-medical)
        January 1994

        International Mycology Directory

        by D W Minter. Edited by Geoffrey S Hall.

        Published on behalf of the International Mycological Association and the International Mycological Institute, this directory aims to address the problems of isolation and awareness that mycologists can experience by bringing together basic information on the various pertinent organizations already in existence, the services they provide, serial publications, living genetic resource collections, and biosystematic reference collections.

      • Trusted Partner
        Medicine
        February 2020

        The Impact of Research at The International Livestock Research Institute

        by John McIntire, Delia Grace

        This book recounts the history and achievements of research at the International Livestock Research Institute (ILRI), including work at its predecessors the International Livestock Centre for Africa (ILCA; 1974-1994) and the International Laboratory for Research on Animal Diseases (ILRAD; 1974-1994). The scientific and economic impacts of tropical livestock research reveal valuable lessons, in this work charting the research of these three institutions. Describing mixed crop and livestock systems' impact on the global environment, it also covers animal genetics, production, health and disease control, land management, public policy, and economics. Providing global estimates of the impact of livestock research and with useful pointers for future research, this book provides an important reference for animal scientists and veterinarians working in the global south.

      • Trusted Partner
        Business, Economics & Law
        January 2018

        Special Interest Tourism

        Concepts, Contexts and Cases

        by Carol Southall, Lynn Minnaert, Nazia Ali, Ade Oriade, Allan Watson, Glen Croy, Ralf C Buckley, Dallen J Timothy, Steven Rhoden, Alison Caffyn, Richard Benfield, Cheng-Fei Lee, Sheela Agarwal, Graham Busby, Rong Huang

        Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. With a clear, user-friendly structure, the book: -Links theoretical frameworks to clear practical applications. -Reviews key emerging issues for tourism relating to families and faith, the performing arts, active and passive pursuits, therapeutic leisure and travelling. -Includes contributions and case studies from international academics and practitioners to give a truly global overview. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.

      • Trusted Partner
        Business, Economics & Law
        February 2019

        Adventure Tourism and Outdoor Activities Management

        A 21st Century Toolkit

        by Ian Jenkins

        An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.

      • Trusted Partner
        Sport & leisure industries
        December 2006

        Tourism, Culture and Regeneration

        by Edited by Melanie Smith

        Sustainable and integrated regeneration in the context of culture and tourism is explored for the first time within this book. The text is enhanced by international case studies.

      • Trusted Partner
        Medicine
        December 2016

        Companion Animal Economics

        The Economic Impact of Companion Animals in the UK

        by Sophie Hall, Luke Dolling, Katie Bristow, Ted Fuller, Daniel S. Mills

        Succinct, highly readable and thought provoking, this important new text is designed to raise awareness of the potential economic impact of companion animals in the UK. It discusses the potential benefits and costs of companion animals to the economy and highlights the need for this matter to be thoroughly researched, given the potential scale of impact and the potential costs of ignoring this matter. The book includes: - case studies to illustrate the savings to the NHS that might be associated with companion animal ownership; - links to up-to-date tables and content that might form templates for use in other countries; and - highly readable information written by expert authors and key opinion leaders in the field. Inspired by the seminal Council for Science and Society (CSS) Report, Companion Animals in Society (1988), this work updates and extends its evaluation of the economic impact of companion animals on society and lays a benchmark for future development. This pivotal new book is important for policy makers at national and international levels and all those involved in animal welfare. ; Succinct, highly readable and thought provoking, this important new text is designed to raise awareness of the potential economic impact of companion animals in the UK. It discusses the potential benefits and costs of companion animals to the economy and highlights the need for this matter to be thoroughly researched. ; 1: Introduction2: Methodology3: Key Features of the Council for Science and Society Report (CSS) 19884: Updates on the Economic Impact of Companion Animals to the UK5: Indirect Costs: Extending the Scope of Economic Value6: Conclusion: Illustrating the Perceived Economic Impact of Companion Animals-: Acknowledgement-: Afterword

      • Trusted Partner
        Genetics (non-medical)
        March 2006

        International Trade and Policies for Genetically Modified Products

        by Edited by Robert E Evenson, Vittorio Santaniello

        There are a number of controversial issues that surround agricultural biotechnology and genetically modified products. International trade and policies are at the forefront of these controversies. This book addresses these issues and has been developed from a meeting of the International Consortium on Agricultural Biotechnology Research,...

      • Trusted Partner
        Genetics (non-medical)
        March 2006

        International Trade and Policies for Genetically Modified Products

        by Edited by Robert E Evenson, Vittorio Santaniello

        There are a number of controversial issues that surround agricultural biotechnology and genetically modified products. International trade and policies are at the forefront of these controversies. This book addresses these issues and has been developed from a meeting of the International Consortium on Agricultural Biotechnology Research,...

      • Trusted Partner
        Genetics (non-medical)
        March 2006

        International Trade and Policies for Genetically Modified Products

        by Edited by Robert E Evenson, Vittorio Santaniello

        There are a number of controversial issues that surround agricultural biotechnology and genetically modified products. International trade and policies are at the forefront of these controversies. This book addresses these issues and has been developed from a meeting of the International Consortium on Agricultural Biotechnology Research,...

      • Trusted Partner
        Genetics (non-medical)
        March 2006

        International Trade and Policies for Genetically Modified Products

        by Edited by Robert E Evenson, Vittorio Santaniello

        There are a number of controversial issues that surround agricultural biotechnology and genetically modified products. International trade and policies are at the forefront of these controversies. This book addresses these issues and has been developed from a meeting of the International Consortium on Agricultural Biotechnology Research,...

      • Trusted Partner
        Genetics (non-medical)
        March 2006

        International Trade and Policies for Genetically Modified Products

        by Edited by Robert E Evenson, Vittorio Santaniello

        There are a number of controversial issues that surround agricultural biotechnology and genetically modified products. International trade and policies are at the forefront of these controversies. This book addresses these issues and has been developed from a meeting of the International Consortium on Agricultural Biotechnology Research,...

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